Have you heard of ATS? These Applicant Tracking Systems are used by companies to scan hundreds of resumes and identify the ones most compatible with a job opening. To pass through this digital funnel, the secret lies in keywords. In this article, you’ll learn how to identify and correctly use them to significantly increase your chances of getting an interview.

1. What Are Keywords in a Resume?

Keywords are terms that describe skills, technical knowledge, job titles, tools, certifications, or desired behaviors that companies mention in job descriptions.
Example:
If the job post says:
“Knowledge of networks, experience with Mikrotik, and customer service skills.”
The keywords are:
• Networks
• Mikrotik
• Customer Service

2. Why Are Keywords So Important?

Companies use ATS software to automatically scan resumes and rank them based on how well they match the job’s keywords.
If your resume doesn’t contain those terms, it may never even reach a human recruiter.

3. Where to Find the Best Keywords for Each Job

• Carefully read the job description
• Look at similar roles on platforms like LinkedIn, Gupy, or InfoJobs
• Search the company website or its social media pages
• Use tools like:
o Jobscan (compares your resume with a job description)
o ChatGPT (extracts keywords using prompts)

4. Where and How to Insert Keywords in Your Resume

Insert them naturally into the following sections:

🔹 Career Objective
“To work in technical support with a focus on networking and information security.”

🔹 Professional Summary
“Professional with 5 years of experience in networking, Mikrotik router configuration, and customer service.”

🔹 Work Experience
“Responsible for implementing local networks using Mikrotik, maintaining systems, and providing end-user support.”

🔹 Skills Section
Networks | Mikrotik | Customer Service | Information Security

⚠️ Important: Avoid “stuffing” your resume with random keywords just to pass the filter. Use them naturally, with coherence and proper context.

5. Avoid These Common Keyword Mistakes

• Using vague terms like “proactive” or “dynamic” without context
• Listing keywords without explanation or real examples
• Copying and pasting the full job description into your resume

6. Practical Example: Before and After

❌ Before:
“Experience in maintenance and support.”

✅ After (with keywords):
“Experience in maintaining local networks, providing technical support, and configuring Mikrotik equipment.”

Keywords are more than technical terms — they are bridges between your resume and your dream job. In 2025, with the growing use of AI and automated screening tools, mastering this strategy is essential for those who want to stand out.

Want to be found? Speak the language of both the recruiter and the algorithm.